Organization dashboard - all the data in one place
Aleksandra Kozioł
A newly introduced dashboard in the PushPushGo panel allows you to track and analyze the results of your push campaigns and automation scenarios, and also compare the projects throughout your organization. You'll also learn more about your subscribers, their preferences, and patterns when interacting with push notifications. Let's take a look!
The more you know
While designing the dashboard, we considered the most important metrics of web and mobile push campaigns.
In the panel, you can see:
Which days are the best for sending campaigns - compare the results from different days of the week in 3 months period
Find out where your subscribers come from - apart from the location on the map, you can pinpoint the most popular browsers, devices, and operating systems
Which words and phrases attract the attention of your subscribers
And much more!
Subscribers on the dashboard
The people you interact with are a crucial part of any e-marketing strategy. That's why it's crucial to know them and understand how they come in contact with push notifications. That's why in this section, you'll find information on:
number of subscribers
their devices, operating systems, and browsers
rate of subscribing and unsubscribing over a selected time
But that's not all. You can see the geographical location of your subscribers - which is important if you work internationally and would like to address the problem of time zones.
We've also prepared a subpage on subscribers' lifetime. It's a chart similar to the population pyramid. It shows the time that passed from the moment of the user’s subscription.
Analyze your campaigns
If you seek more information on your campaigns and their results, head to the Campaigns section. This part of the dashboard contains all the information you need about your campaigns. You can switch the data to view all of them: mass, targeted and based on geolocation.
What exactly can you find in this section?
Number of campaigns
CTR
Number of clicked, delivered, and sent notifications
Other useful statistics show sending hours and subscribers' activity. It can be useful if you want to see when the campaigns were sent and compare it to the time when users clicked on them. It may help to set up expire time of notifications.
We also introduced a Content analysis - a list of words used in titles and content of your push notifications sorted by their CTR. We excluded articles, conjunctions, and pronouns for clarity.
Automation in numbers
Automation scenarios also deserve a good analysis. We prepared the most important statistics about campaigns sent in automation scenarios. It starts with the most basic information about the number of automations with at least one campaign set up. Apart from that, the dashboard displays the same information you can find in the Campaigns section: CTR, clicked, delivered, statistics and DSP.
Below, you'll find Automation Rank: a list of the top three automation scenarios with at least one campaign. You can switch between sorting by the number of clicks and CTR.
Project comparison
In this section, you'll find a summary of the most important statistics of your push notification activities across different projects in your organization.
Subscribers
Subscribed
Number of campaigns
Clicked
Campaign CTR
Automation CTR
The data is presented in the form of graphs and charts or lists. It’s an easy and comprehensible way to compare and contrast performances of different projects you conduct.
Push the statistics forward
Information is power - that's why we strive to give you all important data in a simple, comprehensive, and accurate form. This way, you can improve and expand your push notifications strategy.
If you want to learn more, contact our team at [email protected]
Content Specialist @PushPushGo
Editor and writer. She is interested in media and new technologies.
