Boost engagement
with personalized
push notifications
Deliver relevant, timely content to your users and increase retention with our cutting-edge push notification solutions.
Why does personalization matter?
🧨 Problem
Users are overwhelmed with generic content, leading to low engagement and high churn.
💡 Solution
Personalization in push notifications allows you to send messages based on user behavior, preferences, and past interactions, making your messages relevant and engaging.
🎁 Benefit
Increase user engagement, improve conversion rates, and retain more users by providing a personalized experience.
Push notifications and personalization - how does it work?
Step 1. Gaining permission
Users must grant permission to receive push notifications.
Step 2. Tracking behavior and collecting data
Once the user subscribes, we can start gathering data. This allows you to track their actions and build a profile that helps deliver more relevant, personalized messages.
The data you can collect depends on the information visible during user session. You might be able to obtain:
- visited categories
- gender
- activity
- geolocation
- cart value
- details of the viewed products
- preferred authors and articles, etc.
We use different methods to collect this data:
- Selectors. Specific HTML element references in the form of code snippets, used for tracking user behavior.
- Data layer. A structured format to pass information from the website to the system.
-
URLs or application modules. Based on the URL paths or features within your app that users interact with.
Ensuring data compliance:GDPR compliantNo third-party cookiesYou control which data is collected
Step 3. Putting the data to use
Group users based on their behavior and preferences.
Tailor messages that resonate with each segment.
Automate scenarios, such as cart reminders, product recommendations, or content updates.
Push notifications and personalization - how does it work?
Step 1. Gaining permission
Step 2. Tracking behavior and collecting data
Once the user subscribes, we can start gathering data. This allows you to track their actions and build a profile that helps deliver more relevant, personalized messages.The data you can collect depends on the information visible during user session. You might be able to obtain:
- visited categories
- gender
- activity
- geolocation
- cart value
- details of the viewed products
- preferred authors and articles, etc.
- Selectors. Specific HTML element references in the form of code snippets, used for tracking user behavior.
- Data layer. A structured format to pass information from the website to the system.
- URLs or application modules. Based on the URL paths or features within your app that users interact with.
Step 3. Putting the data to use
Create targeted segments. Group users based on their behavior and preferences.
Send personalized campaigns.
Tailor messages that resonate with each segment.
Enable automation.
Automate scenarios, such as cart reminders, product recommendations, or content updates.
Personalization in transactional push notifications
Personalizing transactional push notifications in PushPushGo is simple and privacy-focused.
When users subscribe to push notifications, they are assigned a unique, anonymous ID within the PushPushGo app – no personal data is collected. Meanwhile, in your CRM, the subscriber has a separate ID, where they can be identified and mapped.
To send personalized notifications, your CRM passes relevant data (like order updates or account changes) to PushPushGo. This information is used to create personalized messages, which can be sent manually or through automation.
By linking your CRM data with PushPushGo’s anonymous IDs, you can build customized communication scenarios and automate notifications, ensuring a tailored experience for each user.
Key features of our personalized
push notifications
Send notifications based on specific user actions, such as app usage or browsing history.
Target different user segments with tailored messages that match their interests and behavior.
Customize messages with the user's name, location, or purchase history to make each notification feel personal.
Automate and schedule notifications to reach users at the optimal time based on their past activity.
Push notification personalization in practice: proven examples
Personalized news alerts drive engagement
By segmenting subscribers based on their preferred topics, Žurnal24.si significantly improved their results. While mass campaigns see an average CTR of 5.33%, targeted campaigns' average CTR reach 7.28%.
For example, a message promoting flights from Vienna Airport achieved a 4.25% CTR by targeting nearby users.Read more
Geolocation-based push campaigns boost CTR
TUI uses geolocation-based push notifications to send personalized offers and flights from the nearest airport to clients.
Timely automation drives results
Planeta Sport leverages push automation to send timely, personalized notifications.
Push notification personalization in practice:
proven examples
Personalized news alerts drive engagement
By segmenting subscribers based on their preferred topics, Žurnal24.si significantly improved their results. While mass campaigns see an average CTR of 5.33%, targeted campaigns' average CTR reach 7.28%.
Geolocation-based push campaigns
boost CTR
TUI uses geolocation-based push notifications to send personalized offers and flights from the nearest airport to clients. For example, a message promoting flights from Vienna Airport achieved a 4.25% CTR by targeting nearby users.
Timely automation
drives results
Planeta Sport leverages push automation to send timely, personalized notifications. An abandoned cart recovery scenario achieved a CTR of 15.87%.
