E-marketing talks

A series of interviews with leading marketing professionals

All case studies

The publishing industry in the digital age

In our new interview, we've discussed factors like third-party cookies demise, the difficult situation of the print, and shifting audience preferences with Inga Apiecionek from Ring Publishing. Check it out!

How to plan and manage media budget effectively

Ionuț Munteanu has more than 15 years of experience in digital marketing and has helped more than 500 companies increase their revenue. In this interview, Ionuț talked to us about the most common challenges faced by marketers managing media budgets, how to overcome them and how to plan and optimize media budgets.

How to win more customers with referral marketing

Referral marketing has a lot of advantages. Since it is based on positive word-of-mouth, it is one of the most trustworthy forms of marketing that helps to increase the customer base more effectively. Jamilya Ashyrbaeva from ReferralCandy gave us some insights into successful referral marketing.

Shifts in the Romanian consumer behavior: what companies have to know

Renata Okrajni spoke with Alexandra Caciur, Head Of Data & Business Intelligence at Digitas Romania (Publicis Groupe), about changes in consumer behavior, the Digital Health Index and how it can influence the digital strategies of Romanian companies.

Tomorrow is here. E-commerce in a changing world

The guest on our new episode, Nenad Milić from IAB Serbia, shared with us some insights into the Serbian market, how customer expectations have changed as a result of the lockdown, and what events and processes companies in Serbia should watch out for in the coming years.

Cookieless world: the future of digital advertising

The guest of our next episode is Doina Radicof from Teads. Doina shared with us how to prepare ourselves for the cookieless future. The end of third-party cookies forces publishers and advertisers to look for other alternatives, which we also discussed with Doina Radicof.

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