PushPushGo logo PushPushGo push service GDPR compliant
Solutions arrow icon
Products Web push Mobile push Transactional push Onsite notifications PushPushGo Core
Industry News and Media E-commerce Travel Hospitality Telecom Finance
Functions Analytics panel Multi Push Personalization Automation Inbox
Pricing
Resources arrow icon
case study icon Case study
clients speak icon Our clients speak
Business use cases
blog icon Blog
ebooks icon E-books
webinars icon Webinars
emarketing talks icon E-marketing talks
Documentation arrow icon
user guide icon User guide
faq icon FAQ
developers icon Developers hub
changelog icon Changelog
Sign in Sign up
EN
PL
Solutions
Products Web push Mobile push Transactional push Onsite notifications PushPushGo Core
Functions Analytics panel Multi Push Personalization Automation Inbox
Industry News and Media E-commerce Travel Hospitality Telecom Finance
Pricing
Resources
Case study Our clients speak Business use cases Blog E-books Webinars
Documentation
User guide FAQ Developers hub Changelog
Sign in Sign up
EN
PL
Products Web push Mobile push PushPushGo Core
Functions Personalization Automation Retention Abandoned cart recovery Cross selling
Up selling Conversion rate Lead nurturing Rocket push for breaking news
A/B tests Analytics API SDK
Industries News & Media E-commerce Travel Telecommunication Finance Software
Case study
Our clients speak
Blog
E-books
Webinars
User guide
FAQ
Developers hub
Changelog
Online marketing insights

How lazy loading implementation can improve user experience and publisher's programmatic revenue?

Last updated - July 16, 2024
author push notification Filip Rawlik
4 min Read
push communication and marketing tips

Everyone gets a little bit upset when website loads slowly or parts of its elements load more slowly than others. Restless users frequently quit such websites without leaving a digital trace. Visitors that wait too long cost publishers and advertisers money. Because of this, page speed is crucial for user retention... and revenue. Publishers may be able to raise quality and conversion rates while also speeding up their pages thanks to technological advancements. Lazy loading is one of these solutions. 

Here is a Yieldbirds take on the topic of improving lazy loading to increase publisher's revenue. 

Lazy loading is an optimization strategy for online content, including websites and web applications.

The idea of lazy loading helps in accessing only the necessary piece and delaying loading the remaining until the user needs it. Bulk loading means getting the complete website and rendering it to the user all at once.

This process is called “lazy” because it delays loading until the content is really needed.

Is it diffcult to implement lazy loading? 

Utilizing JavaScript code, the lazy loading technique loads the contents above the fold after determining where the user is on the webpage. An appropriate plug-in or manual implementation of such a script are both possible.

There are several Open Source libraries that provide this solution, including:

  • yall.js – a lightweight library of only 1.64 KB and compatible with all modern browsers

  • blazy.js – a lightweight JavaScript library, useful when loading many images or iframe elements (needed for embedding nested content)

  • LazyLoad – a script that automatically loads images when they are in the user’s field of view

  • lazysizes – a library that positively impacts positioning, and also provides some additional plug-ins with other functionalities

The benefits of lazy loading for publishers. 

The list of all benefits is pretty extensive, so we will focus on the crucial advantages for digital publishers. 

Publishers are frequently hesitant to deploy the lazy loading solution because it is connected with a decrease in the number of ad requests on ad units that need to be loaded. However, in our assessment, the initial reduction in ad requests is compensated by later improvements in quality metrics such as Viewability, which also relates to rPM and eCPM. With much more Viewability, we have a better chance of boosting the size of the shares, for instance in PMP.

Lazy loading can provide extra benefits in addition to enhancing advertising KPIs like as viewability and performance:

  • reducing the number of people that leave the website without taking any action, as measured by the bounce rate in Google Analytics;

  • increasing the user session duration;

Decreasing network and server strain since no unneeded data would be sent;

Ensuring a better user experience; since the user sees the material that has already been loaded while scrolling; 

Better results of the Core Web Vitals influence how the website is positioned from a search engine standpoint. 

Why are Web Core Vitals so important?

Core Web Vitals are metrics that are claimed to influence a website's position in the google search engines. If the Core Web Vitals (CWV) metrics are low, it will be harder to reach the user, resulting in lower traffic volumes and reduced revenues for the Publishers.

Publishers must deal with continual changes and fluctuations in the advertising business, which can have a powerful effect on revenue. Publishers should undertake all of the necessary preparations for enhancing the performance of their websites. Furthermore, well-implemented slow loading can improve the quality of Publishers' advertising inventory. On top of that, the higher your web core vitals, the more organic traffic you get, and more quality traffic means higher revenue. 


author photo
Filip Rawlik

Growth Marketing Manager @Yieldbird

Try out push notifications from PushPushGo

Create an account and start testing!

Start trial
web and mobile push notifications

Also on PushPushGo blog

digital marketing strategy
Online marketing insights

How push notifications can shape Black Friday shopping experiences

Get your store ready for Black Friday! Discover how push notifications can boost sales, customer loyalty, and enhance post-purchase engagement.

calendar icon September 24, 2024 clock icon 7 min
digital marketing strategy
Mobile push
Web push

Discover the efficiency of Multi Push

Introducing Multi Push in PushPushGo toolkit: send web or mobile push notifications across multiple projects under one organization, saving time and effort.

calendar icon November 6, 2023 clock icon 2 min
digital marketing strategy
Web push

Web push scam: How to recognize and protect yourself online

Web push is an effective form of communication with your customers. With the growing popularity of this channel, there is always a risk that cybercriminals will try to use push notifications.

calendar icon November 8, 2022 clock icon 7 min

Push your business forward with PushPushGo

Test for free Start a 14-day trial!
pushpushgo logo
Company
About PushPushGo Contact Jobs GDPR Privacy policy Regulations Newsletter terms and conditions Policy of presenting opinions PushPushGo
App
Pricing Bug bounty Changelog User guide Developers Hub Status page
Products
Web push Mobile push Transactional push Onsite notifications CORE by PushPushGo
Would you like to
become our partners?
Partners
Subscribe our newsletter
Thank you for subscribing.
Something went wrong! Try again.
More info

I want to receive a newsletter, which includes marketing and commercial information about promotions, new articles on the blog, new products, events, and services related to the website www.pushpushgo.com. Messages will be sent for the purpose of direct marketing, using the email address provided by me. The data controller will be PushPushGo sp. z o.o. You can find more information in the Privacy Policy and Newsletter Terms and Conditions.

[email protected] + 48 12 312-52-13
linkedin pushpushgo facebook pushpushgo instagram pushpushgo youtube pushpushgo
pushpushgo capterra raiting

The administrator of personal data is: PushPushGo sp. z o.o. with its registered office in Krakow at Quattro Business Park, Generała Tadeusza Bora-Komorowskiego 25C, 31-476 Kraków, registered by the District Court for Krakow-Śródmieście in Krakow, XI Economic Division of the National Court Register under the KRS number 0000688693, Tax Identification Number (NIP) 6751601766, and National Official Business Register (REGON) 367877285.

Data Protection Officer: Katarzyna Krzywicka
E-mail: [email protected]


Copyright © 2025 by PushPushGo.
All rights reserved.