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Web push notifications in e-commerce 2024

Data-driven insights, trends, and real results

Aleksandra Kozioł

Content Specialist @PushPushGo

We’ve analyzed over 146 million push notifications sent by e-commerce brands in 2024 — across industries like fashion, beauty, electronics, home & garden, and more.

In this report, you'll find:

  • Latest trends shaping push notification strategies in e-commerce

  • Performance breakdowns based on campaign configurations

  • Top automation flows that drive results without manual effort

  • Real campaign examples that achieved outstanding engagement

  • The top 3 brands using push most effectively

Use these insights to fine-tune your strategy, create more impactful campaigns, and make every push notification count.

Download the report and stay ahead of the curve!

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More e-books

Black Friday push notifications guide

Black Week is approaching! Download our e-book and discover the secrets of push communication that will help you build your e-marketing strategy for the upcoming period. Learn how to effectively grow your subscriber base, set up precise targeting of push campaigns, and automate push communications with the right scenarios.

Web push performance in 2022 [e-commerce industry]

Throughout 2022, it became evident that numerous online enterprises, including e-commerce, are progressively utilizing web push technology. This innovative tool serves a crucial role in their digital marketing strategy, diversifying communication channels for many companies. Our team conducted an in-depth analysis of all campaigns executed by our e-commerce clients during 2022, yielding valuable insights and conclusions.

PushPushGo Online Marketing Calendar

New Year, new you, new marketing campaigns to plan! Download our calendar marking the most important and interesting occasions for mass web push campaigns. See our guidelines and tips to breeze through your 2023 plans and projects.

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I want to receive a newsletter, which includes marketing and commercial information about promotions, new articles on the blog, new products, events, and services related to the website www.pushpushgo.com. Messages will be sent for the purpose of direct marketing, using the email address provided by me. The data controller will be PushPushGo sp. z o.o. You can find more information in the Privacy Policy and Newsletter Terms and Conditions.

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The administrator of personal data is: PushPushGo sp. z o.o. with its registered office in Krakow at Quattro Business Park, Generała Tadeusza Bora-Komorowskiego 25C, 31-476 Kraków, registered by the District Court for Krakow-Śródmieście in Krakow, XI Economic Division of the National Court Register under the KRS number 0000688693, Tax Identification Number (NIP) 6751601766, and National Official Business Register (REGON) 367877285.

Data Protection Officer: Katarzyna Krzywicka
E-mail: [email protected]

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