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Web push notifications in e-commerce 2024

Data-driven insights, trends, and real results

Aleksandra Kozioł

Content Specialist @PushPushGo

We’ve analyzed over 146 million push notifications sent by e-commerce brands in 2024 — across industries like fashion, beauty, electronics, home & garden, and more.

In this report, you'll find:

  • Latest trends shaping push notification strategies in e-commerce

  • Performance breakdowns based on campaign configurations

  • Top automation flows that drive results without manual effort

  • Real campaign examples that achieved outstanding engagement

  • The top 3 brands using push most effectively

Use these insights to fine-tune your strategy, create more impactful campaigns, and make every push notification count.

Download the report and stay ahead of the curve!

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I want to receive a newsletter, which includes marketing and commercial information about promotions, new articles on the blog, new products, events, and services related to the website www.pushpushgo.com. Messages will be sent for the purpose of direct marketing, using the email address provided by me. The data controller will be PushPushGo sp. z o.o. You can find more information in the Privacy Policy and Newsletter Terms and Conditions.

More e-books

Web push in digital publishing 2022 report

Amidst the dynamic landscape of online publishing, web push notifications remain a dependable means of delivering customized messages and compelling prompts to a vast audience. We have collected data on web push usage from our clients' projects spanning different themes, regions, and sizes. This provides valuable insights into the world of online news publishing, which we would like to share in this report.

24 changes that GDPR will introduce in your marketing strategy

Find out how the new rules will affect your work and why it won’t be as bad as you might think. Practical tips prepared jointly by PushPushGo and the MyLo Law Office will help you deal with GDPR.

Web push notifications performance tracking in Google Analytics

Tracking your marketing efforts and understanding your audience is important. It is the first step that leads to control and eventually to improvement. In order you achieve better results with your web push campaigns we prepared a detailed guide about how to track notifications performance in Google Analytics. The e-book covers Key Performance Indicators that are important for every online store.

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The administrator of personal data is: PushPushGo sp. z o.o. with its registered office in Krakow at Quattro Business Park, Generała Tadeusza Bora-Komorowskiego 25C, 31-476 Kraków, registered by the District Court for Krakow-Śródmieście in Krakow, XI Economic Division of the National Court Register under the KRS number 0000688693, Tax Identification Number (NIP) 6751601766, and National Official Business Register (REGON) 367877285.

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