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Web push notifications in e-commerce 2024

Data-driven insights, trends, and real results

Aleksandra Kozioł

Content Specialist @PushPushGo

We’ve analyzed over 146 million push notifications sent by e-commerce brands in 2024 — across industries like fashion, beauty, electronics, home & garden, and more.

In this report, you'll find:

  • Latest trends shaping push notification strategies in e-commerce

  • Performance breakdowns based on campaign configurations

  • Top automation flows that drive results without manual effort

  • Real campaign examples that achieved outstanding engagement

  • The top 3 brands using push most effectively

Use these insights to fine-tune your strategy, create more impactful campaigns, and make every push notification count.

Download the report and stay ahead of the curve!

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Web push notifications are getting more popular among online businesses. The e-commerce industry is one of the heavy users of web push tool. We analyzed the performance of web push campaigns of 850 online stores that sent 28,746 web push campaigns or 1,883,356,196 notifications. Download your copy!

Abandoned cart recovery with push notifications

Looking for ways to save abandoned carts and boost your sales? Download our e-book and learn how push notifications can help you to rescue those lost revenue. Discover actionable tips and techniques to bring back customers and turn missed opportunities into thriving conversions.

Personalization without third-party cookies

In 2024, support for third-party cookies in Chrome will come to an end. Download our knowledge compendium with transition plan and personalization strategies without cookies. Get ready for a new era of e-marketing!

Push your business forward with PushPushGo

Test for free Start a 30-day trial!
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I want to receive a newsletter, which includes marketing and commercial information about promotions, new articles on the blog, new products, events, and services related to the website www.pushpushgo.com. Messages will be sent for the purpose of direct marketing, using the email address provided by me. The data controller will be PushPushGo sp. z o.o. You can find more information in the Privacy Policy and Newsletter Terms and Conditions.

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The administrator of personal data is: PushPushGo sp. z o.o. with its registered office in Krakow at Quattro Business Park, Generała Tadeusza Bora-Komorowskiego 25C, 31-476 Kraków, registered by the District Court for Krakow-Śródmieście in Krakow, XI Economic Division of the National Court Register under the KRS number 0000688693, Tax Identification Number (NIP) 6751601766, and National Official Business Register (REGON) 367877285.

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E-mail: daneosobowe@pushpushgo.com

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