PushPushGo logo PushPushGo push service GDPR compliant
Solutions arrow icon
Products Web push Mobile push Transactional push Onsite notifications PushPushGo Core
Industry News and Media E-commerce Travel Hospitality Telecom Finance
Functions Analytics panel Multi Push Personalization Automation Inbox
Pricing
Resources arrow icon
case study icon Case study
clients speak icon Our clients speak
Business use cases
blog icon Blog
ebooks icon E-books
webinars icon Webinars
emarketing talks icon E-marketing talks
Documentation arrow icon
user guide icon User guide
faq icon FAQ
developers icon Developers hub
changelog icon Changelog
Sign in Sign up
EN
PL
Solutions
Products Web push Mobile push Transactional push Onsite notifications PushPushGo Core
Functions Analytics panel Multi Push Personalization Automation Inbox
Industry News and Media E-commerce Travel Hospitality Telecom Finance
Pricing
Resources
Case study Our clients speak Business use cases Blog E-books Webinars
Documentation
User guide FAQ Developers hub Changelog
Sign in Sign up
EN
PL
Products Web push Mobile push PushPushGo Core
Functions Personalization Automation Retention Abandoned cart recovery Cross selling
Up selling Conversion rate Lead nurturing Rocket push for breaking news
A/B tests Analytics API SDK
Industries News & Media E-commerce Travel Telecommunication Finance Software
Case study
Our clients speak
Blog
E-books
Webinars
User guide
FAQ
Developers hub
Changelog
Web push

How to connect RSS with web push?

Last updated - September 26, 2023
author push notification Aleksandra Kozioł
2 min Read
push communication and marketing tips

The ability to connect an RSS feed to a web push tool is good news for all publishers. In our text, we explain why it is worth considering such a solution, but we also warn about possible adverse effects.

What is RSS?

RSS (short for "Really Simple Syndication") is a data format used for automatically delivering updates from a website. Users can subscribe to channels and receive notifications about updates without the need to visit the website.

It is a convenient solution that allows for quick access to information. RSS readers or other integrated tools, such as web push, can be used to receive information through RSS.

web push notification

RSS and web push

What are the benefits of integrating RSS into the PushPushGo tool? First and foremost, it's worth noting the facilitation of working with push notifications. Information from the RSS channel will be automatically fetched into the push notifications, reducing the content selection process. Such prepared content can be swiftly sent to push subscribers. This will allow for:

  • increasing engagement and traffic to the website,

  • delivering instant updates and the latest news,

  • reaching a broader audience compared to relying solely on RSS or push notifications separately.

However, this also comes with certain risks. Frequently updated RSS feeds delivered instantly through push notifications can overwhelm recipients with a vast amount of information that may not be particularly relevant or interesting to them. Adopting this method of adding new push notifications excludes the establishment of responsible personalization, which, in the long run, allows for better reader engagement with a specific portal. It also limits the ability to control the content that is being sent through push notifications.

Therefore, when considering integrating RSS into web push notifications, it is worth considering additional solutions such as capping, which involves limiting the number of notifications that subscribers can receive per day. This helps prevent overwhelming recipients with an excessive amount of notifications and ensures a more controlled and balanced delivery of information.

RSS in PushPushGo

The PushPushGo service enables the integration of RSS into message deliveries. If you would like to learn more about this solution and try it out in your project, please reach out to us at [email protected] or contact your account manager.


author photo
Aleksandra Kozioł

Content Specialist @PushPushGo

Editor and writer. She is interested in media and new technologies. 

Try out push notifications from PushPushGo

Create an account and start testing!

Start trial
web and mobile push notifications

Also on PushPushGo blog

digital marketing strategy
Web push

Web push notifications on mobile and desktop: structure & examples (prt. 2)

The appearance of web push notification depends on the device, operating system and the browser it was sent to. This fact causes a lot of doubts while preparing a push campaign. We gathered information that will be useful for every web push manager.

calendar icon August 17, 2021 clock icon 10 min
digital marketing strategy
Online marketing insights

9 Creative Ways to Reach Your Clients in 2021

The world of marketing has changed dramatically. Technologies are changing so rapidly that it's difficult to keep up with them all - which is why we're outlining 9 ways you can start reaching your customers now for their future needs!

calendar icon September 29, 2021 clock icon 11 min
digital marketing strategy
Mobile push
Web push

Mobile push and web push notifications - differences and similarities

We live in an era of short messages that recipients are able to assimilate at a glance. Get to know them - in this article we introduce push and web push notifications.

calendar icon October 10, 2019 clock icon 4 min

Push your business forward with PushPushGo

Test for free Start a 14-day trial!
pushpushgo logo
Company
About PushPushGo Contact Jobs GDPR Privacy policy Regulations Newsletter terms and conditions Policy of presenting opinions PushPushGo
App
Pricing Bug bounty Changelog User guide Developers Hub Status page
Products
Web push Mobile push Transactional push Onsite notifications CORE by PushPushGo
Would you like to
become our partners?
Partners
Subscribe our newsletter
Thank you for subscribing.
Something went wrong! Try again.
More info

I want to receive a newsletter, which includes marketing and commercial information about promotions, new articles on the blog, new products, events, and services related to the website www.pushpushgo.com. Messages will be sent for the purpose of direct marketing, using the email address provided by me. The data controller will be PushPushGo sp. z o.o. You can find more information in the Privacy Policy and Newsletter Terms and Conditions.

[email protected] + 48 12 312-52-13
linkedin pushpushgo facebook pushpushgo instagram pushpushgo youtube pushpushgo
pushpushgo capterra raiting

The administrator of personal data is: PushPushGo sp. z o.o. with its registered office in Krakow at Quattro Business Park, Generała Tadeusza Bora-Komorowskiego 25C, 31-476 Kraków, registered by the District Court for Krakow-Śródmieście in Krakow, XI Economic Division of the National Court Register under the KRS number 0000688693, Tax Identification Number (NIP) 6751601766, and National Official Business Register (REGON) 367877285.

Data Protection Officer: Katarzyna Krzywicka
E-mail: [email protected]


Copyright © 2025 by PushPushGo.
All rights reserved.