Dancing with the Stars. Taniec z Gwiazdami, broadcasted by Polsat, not only captivates audiences with spectacular performances but also engages viewers through modern communication channels. The show leverages social media, an interactive mobile application, and online platforms to enhance fan participation.

The official mobile app allows users to vote for their favorite dance pairs in real time, access exclusive behind-the-scenes content, and stay updated with the latest news. 

To stay connected with app users, push notifications were integrated into the app.

📝 Goals

• Driving immediate interactions during live broadcasts, such as voting for contestants or reacting to performances.

• Ensuring that users return to the app regularly.

• Keeping fans connected with behind-the-scenes content and interviews.

💡 Solution and results

Mobile push notifications are a powerful tool for driving return visits to an app by keeping users engaged and informed.

High-traffic moments, such as live shows, special events, or exclusive content releases, are ideal opportunities to prompt users to subscribe to push notifications.

The Dancing with the Stars app is a great example of this in action.

By displaying opt-in prompts at peak moments, the app quickly built a database of engaged followers. These subscribers can later be re-engaged with updates, exclusive content, and reminders.

With a new show airing every Sunday, subscription numbers spike significantly - over 90% of push subscribers sign up on Sundays.

In fact, the app receives over 10,000% more mobile push subscriptions on Sundays than on weekdays.

The graph also shows that the number of subscriptions declines significantly between show seasons and increases during the show's airing period.

As a result, during the first month of the new season in 2025, the app grew its mobile push subscriber base by30.51%.

Subscribers of the Dancing with the Stars app receive notifications reminding them about the live show broadcast, offering behind-the-scenes moments, encouraging participation in quizzes, and inviting them to vote for their favorite performances. As a result, this strategy ensures that even after the initial surge in activity, users stay connected, returning to the app for new content and interactive experiences.