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Black Friday and beyond – e-commerce guide for 2025

Get ready for the busiest shopping season of the year

Aleksandra Kozioł

Content Specialist @PushPushGo

Black Friday kicks off the most competitive time of the year for e-commerce. To stand out, you need more than just great deals - you need smart communication that reaches customers at the right moment and keeps them coming back.

In our free eBook, you’ll discover how to prepare your business for the sales rush and sustain engagement long after it ends.

  • Learn how to plan your Black Friday communication strategy in advance

  • Discover how web, mobile, and onsite tools work together to drive conversions

  • Get expert tips and proven tactics you can implement right away

  • See how PushPushGo tools can help you save time and boost efficiency

Turn seasonal shoppers into loyal customers with the right strategy. Download the eBook!

Fullfil the form to download the e-book.
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More e-books

Web push performance in 2022 [e-commerce industry]

Throughout 2022, it became evident that numerous online enterprises, including e-commerce, are progressively utilizing web push technology. This innovative tool serves a crucial role in their digital marketing strategy, diversifying communication channels for many companies. Our team conducted an in-depth analysis of all campaigns executed by our e-commerce clients during 2022, yielding valuable insights and conclusions.

Web push notifications performance during 2021 [e-commerce market]

Web push notifications are getting more popular among online businesses. The e-commerce industry is one of the heavy users of web push tool. We analyzed the performance of web push campaigns of 850 online stores that sent 28,746 web push campaigns or 1,883,356,196 notifications. Download your copy!

24 changes that GDPR will introduce in your marketing strategy

Find out how the new rules will affect your work and why it won’t be as bad as you might think. Practical tips prepared jointly by PushPushGo and the MyLo Law Office will help you deal with GDPR.

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The administrator of personal data is: PushPushGo sp. z o.o. with its registered office in Krakow at Quattro Business Park, Generała Tadeusza Bora-Komorowskiego 25C, 31-476 Kraków, registered by the District Court for Krakow-Śródmieście in Krakow, XI Economic Division of the National Court Register under the KRS number 0000688693, Tax Identification Number (NIP) 6751601766, and National Official Business Register (REGON) 367877285.

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