Web push notifications performance tracking in Google Analytics

For e-commerce

Find out how web push notifications affect your revenue and user experience.

Olha Lypnytska

Growth Marketing Manager @PushPushGo

Tracking your marketing efforts and understanding your audience is important. It is the first step that leads to control and eventually to improvement.

In order you achieve better results with your web push campaigns we prepared a detailed guide about how to track notifications performance in Google Analytics.

The e-book covers Key Performance Indicators that are important for every online store:

Sales generated by web push
Conversion rate for web push
Average Value of the basket for web push subscribers
Cost per conversion for web push
Abandoned cart rate
Customer Lifetime Value
Web push share in the traffic
Pages per visit for web push subscribers
Bounce Rate for web push subscribers
The retention rate for web push subscribers
Users journey after they click in web push notification

Fullfil the form to download the e-book.

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