In 2022, we could continue to observe that web push technology being increasingly used by many online businesses, including e-commerce. It plays an important role in their digital marketing strategy and allows companies to diversify their communication channels.

In this report you will find:

• What factors have influenced the e-commerce market in 2022?

• What changes in browsers have impacted web push notifications in 2022?

• How have subscriber preferences changed throughout the year?

• How does Web Push CTR change based on different campaign settings?

• What can we expect from web push technology in 2023?

We hope our report will help you to leverage web push notifications more effectively in your e-commerce. Moreover, if you are just considering implementing this channel, it could also serve as evidence that push notifications are a suitable fit for your business.

If you want to discuss other aspects related to the use of web push notifications in different areas of the online industry, contact us at [email protected].