Dealing with out-of-stock products is a challenge that every retailer has encountered. According to the IHL Group, retailers lose $1.75 trillion yearly due to out-of-stock items, overstocks, and unnecessary returns. In 2022, over half of global online shoppers reported being unable to buy because the items they wanted were out of stock.

A lack of inventory frustrates 30% of consumers, with 37% ready to switch to a different brand.

Consumers' reactions to stockouts [Source: repsly]

Consequently, this problem affects both sales performance and the loyalty of customers, along with the brand’s reputation.

Goals

• Increase sales and revenue

• Improve the customer experience and offer personalized communication

Push automation and back-in-stock alert

PushPushGo allows you to track subscriber activity, tagging users who click on out-of-stock products. With product feed integration, you can automatically notify subscribers when those items are back in stock. Using data from the product feed, you can personalize notifications by adding product images and other details to make the message more engaging. 

Note that the application remembers only the last unavailable product subscribers viewed, ensuring they don’t receive multiple notifications at the same time. Additionally, you can choose to notify users instantly or remind them about back-in-stock items the next time they return to your site, helping them pick up where they left off and increasing conversion rates.

Handy advice

With product feed integration, you can automatically suggest similar products to customers when the item they were interested in is unavailable. If a subscriber doesn’t make a purchase, the system will send a web push notification recommending a similar product as soon as they leave your site. 

If the purchase hasn't been made and the product is back in stock, you can send another notification when the subscriber returns, letting them know that the item they were originally interested in is available again.