Digital publishers constantly seek ways to monetize content without compromising user experience. Traditional display ads can be ignored or blocked, while sponsored content often blends into editorial layouts. Onsite notifications offer a subtle, yet effective alternative, delivering promotional content in a user-friendly, attention-grabbing format.

Goal

Increase ad revenue by offering advertisers a high-visibility, low-intrusion placement directly within the user journey.

How it works

Onsite notifications appear natively on the page during the user’s visit, for example, in the corner or at the top/bottom of the screen, and can be triggered based on real-time behavior or contextual relevance. They don’t disrupt reading and are more likely to be seen than traditional banners.

Example scenario

A reader visits the Technology section of a news site and spends over 30 seconds reading the content. An onsite notification appears in the lower-right corner:

“Discover the future of smart homes - sponsored by TechNova. Learn more.”

The message links to the advertiser’s landing page or a sponsored content hosted within the same publisher’s domain.

Benefits

• High visibility. Onsite notifications draw attention without covering the main content.

• Better engagement. Their native design and well-timed display make onsite notifications more relevant and less intrusive than traditional ads.

• Flexible targeting. Show ads based on the content category, time on page, number of pages viewed, or device type.

• Additional monetization. Offer this placement as part of premium advertising packages.

Best practices

• Label notifications as "Sponsored" to maintain trust.

• Use concise, visually appealing copy and creatives.

• Limit the frequency of sponsored onsite notifications to avoid banner fatigue - one or two per session is enough.

• Test different formats, timings, and placements to optimize performance.

• Optionally, store sponsored notifications in the Inbox for later reference.