How to build loyalty among readers thanks to web push automation?
Player.hu is a Hungarian news portal in the field of new technologies, culture and automotive industry. The magazine has been online for 8 years.
Each day, the website generates from 150 to 200 thousand pageviews, which gives a result of 6 million per month.
Player.hu uses the PushPushGo application to promote its offer by:
sending mass campaigns to all subscribers,
sending personalized messages as part of marketing automation scenarios.
🤯 Challenge:
Increasing the number of returning visitors and building loyalty among the player.hu readers.
We wanted to try out web push notifications as a lot of other Hungarian site used it as well. We always look for new ways to attract readers and this is a great example of that.
- Szikali Orsolya, Marketing Manager at player.hu
💡 Solution:
Implementation of the web push automation scenario, which aims to increase the return rate.
Notification is sent to subscribers automatically every 4 days. Its content is personalized and adapted to the readers’ interests based on the news categories viewed during the last visit.
👥 Subscribers:
To the web push notifications sent by player.hu, most people sign up via their smartphone.
Mobile - 67%,
Desktop - 30%,
Tablet - 3%.
The total number of subscribers: 54,506 (November 2019).
🎯 Results:
Average CTR: 22,78%
Deliverability: 83,1%
📢 Client’s opinion:
I have been using PushPushGo for more than two years now. They have superb customer support, which was greatly appreciated, especially in the beginning. The app has greatly developed since then but the team kept their humble attitude and nice support department.
- Szikali Orsolya, Marketing Manager at player.hu
