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Web push in digital publishing 2022 report

Report for digital publishers

Access our report on web push performance in digital publishing for 2022, which highlights crucial aspects of web push usage on various news portals worldwide.

Aleksandra Kozioł

Content Specialist @PushPushGo

As the world of online publishing changes, web push notifications remain a reliable tool to reach large audiences with tailored messages and persuasive prompts.

In this report, we present the most important aspects of web push usage across different news portals across the world. We share our insights, client opinions, and best practices to use the tools provided in the best possible way.

You will learn:

  • How the world's events affected overall web push performance

  • What are the best hours to send campaigns

  • Which additional push features improve the performance

  • What can we learn about subscribers to prepare better push campaigns

We hope the publication will inspire you to better utilize web push notifications in your newsroom. And if you're still considering implementing this channel, maybe it will serve as proof that push is right for you.

If you want to discuss some other aspects related to web push notifications usage in different areas of the online industry, contact us at [email protected].

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How to increase revenue and reach your audience just in a few seconds?

Attention spans are shorter than ever. Banner blindness and widespread adblockers usage are other problems that became a reason to create a new marketing channel - web push notifications. We analyzed data of 2 770 000 000 notifications sent in 2018 via PushPushGo platform, so you can decide whether web push is a tool for you.

Web push in digital publishing 2022 report

Amidst the dynamic landscape of online publishing, web push notifications remain a dependable means of delivering customized messages and compelling prompts to a vast audience. We have collected data on web push usage from our clients' projects spanning different themes, regions, and sizes. This provides valuable insights into the world of online news publishing, which we would like to share in this report.

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The administrator of personal data is: PushPushGo sp. z o.o. with its registered office in Krakow at Quattro Business Park, Generała Tadeusza Bora-Komorowskiego 25C, 31-476 Kraków, registered by the District Court for Krakow-Śródmieście in Krakow, XI Economic Division of the National Court Register under the KRS number 0000688693, Tax Identification Number (NIP) 6751601766, and National Official Business Register (REGON) 367877285.

Data Protection Officer: Katarzyna Krzywicka
E-mail: [email protected]


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