When visitors are about to leave your website, exit-intent pop-ups provide one final opportunity to capture their attention and encourage them to take action. Whether it’s subscribing to a newsletter, exploring related content, or completing a purchase, this strategy helps transform exits into conversions. Exit-intent pop-ups typically convert an additional 2-4% of website visitors viewing the pages on their computers.

Goal

Reduce bounce rates and recover potential subscribers or customers by displaying tailored, value-focused messages before users leave.

How it works

Exit-intent technology detects when a visitor is about to leave your website, for example, when their cursor moves toward closing the tab or navigating away. At that crucial moment, a pop-up appears with a tailored offer, suggestion, or reminder that keeps their attention and encourages action. That’s why this feature works exclusively on the web.

Example scenarios

1.  Fitness tips article

A reader finishes an article about fitness tips and moves the cursor to exit. Before leaving, a pop-up appears:

2. Weekend getaway offers

A user explores weekend getaway offers and prepares to leave the site. A pop-up appears:

3. Mobile plans promotion

A visitor explores mobile plans or internet bundles, reads a few details, and moves the cursor to exit. Before clicking, a pop-up appears:

4. New arrivals

A visitor explores the “New arrivals” section and moves to close the tab.

Before leaving, a pop-up appears:

5. Reduce cart abandonment

A visitor currently in the shopping cart has shown intent to leave the website and is at risk of abandoning their purchase. Exit-intent pop-up is displayed:

Best practices

• Match the message to the intent 

Align the offer with what the user was doing (e.g., discount for cart abandoners, newsletter for readers).

• Offer real value

Discounts, exclusive content, or early access perform better than generic “subscribe” requests.

• Create urgency 

Add time-limited offers to encourage quick action.

• Make the CTA stand out 

Use contrasting colors and strong verbs like “Claim offer”, “Finish checkout”, or “Join now”.

• Respect user experience

Avoid showing multiple pop-ups during the same visit. Use frequency caps and long re-display intervals.

If the user still leaves the website without completing the purchase, you can enable apush automation scenario to recover abandoned carts.