Just before the kickoff of high-interest events like the FIFA World Cup, site traffic surges as occasional sport viewers (people who don’t follow sports on the day-to-day basis but enjoy the bigger events) start gathering information about the teams. This is the perfect time to convert those casual visitors into loyal audiences. 

Goal 

Increase the number of engaged sports fans interacting with the portal using web push ahead of key events.

Solution

Leverage targeted pop-ups not just to invite opt-ins, but to overcome common barriers such as:

• iOS restrictions

• Blocked push subscriptions in browsers like Google Chrome

Target different user scenarios:

For iPhone users
Trigger pop-ups that encourage users to pin the site to their home screen - a key step for enabling web push notifications on iOS.

For users with notifications blocked
Display instructional pop-ups that show how to enablenotifications blocked by the Google Chrome browser.

Advanced targeting
Reach only users who:

• Don’t yet subscribe to web push

• Have notifications blocked

• Are visiting content tagged with high-interest topics (e.g. FIFA, team pages)

Best practices to grow your web push subscriber base faster:

Use one-click subscription forms
Native browser prompts allow users to subscribe instantly - no extra clicks or steps.

However, remember that only double-click opt-ins allow you to customize messages in subscription form and make it more enticing. 

Enable the bell widget on your site
Let users subscribe any time. The PushPushGo bell widget stays visible and accessible across the site.

Add a toggle opt-in option
A toggle opt-in gives users control and visibility, boosting trust and opt-in intent.

Want to dive deeper? Read: Push subscription forms - which one works best?

Smart, personalized pop-ups help you turn traffic spikes into high-quality subscriber growth - even among users with technical limitations. Capture attention and build a loyal push audience for the long term.